BranchOutRI

Woodworking is a trade that is centuries old.  There is a stigmatism about the trade, that it involves a few older men in dusty old garages executing their craft.  In today’s world there is a push for our youth to go to college and prepare themselves for white collar office positions.  Because of this push few people are learning the craft of woodworking. The problem is two-fold. 

First, we need a way to change the stigma and get people to understand woodworking is not a hobby, but actually a multi-billion dollar industry providing manufactured wood products. It is no different than a company manufacturing medical devices--except our work is much prettier!

Second, we need to attract people to the industry, through an understanding that what may start out as a position making cabinets, can end up as a position in upper management or even ownership, comparable to other manufacturing operations. In summary, how do we attract new employees and get them to think of woodworking as a career?

How can we provide engaging information that gets people excited about woodworking?

How do we distribute information around the potential for a long-term, successful career in the industry?

What information do we need to change the collective mindset around the industry?